HALFPENNY LONDON DAYDREAMER COLLECTION

Halfpenny London Daydreamer collection was meant to be unveiled at New York Bridal Fashion Week but like everything else sadly it was cancelled this Spring. But this pandemic cannot stop creativity and for that matter, daydreaming. If you’re at the early stages of planning your wedding then dress shopping is certainly a fun way to pass the long lockdown hours.

“Before the world was turned upside down, the idea for my new collection was conceived during my daily commute from Kent into my atelier in Bloomsbury. Life was incredibly fast-paced and I’d forgotten how important it is to unplug and take a breath. Time was such a luxury then, and the forced solitude of my journey helped me remember the childlike pleasure and freedom of daydreaming.” – Kate Halfpenny

Inspired by the changing landscapes and dawn light, bridal designer Kate Halfpenny has delivered this exquisite collection of intricate leafy embroidery, cloud-like puff sleeves, hazy soft layers and shimmering beadwork. “The Daydreamer collection is a natural evolution of the brand. We’ve continued to develop our own, exclusive beading and embroidery, while my obsession with textiles has reached new heights! The result is a distinctive edit of finely crafted details and ethereal silhouettes, grounded with our signature clean lines and luxury textiles. Every piece is steeped in the heritage of Halfpenny London and I’m confident our brides will love them as much as I do” says designer Kate Halfpenny.

I love how the brand has evolved with countless mix and match options across collections. It’s so fun to be able to change your look throughout the wedding day, adding a cape for the evening or removing an overskirt for dinner, sleeves for a ceremony and ruffles to party.

Finding new ways to serve brides the Halfpenny London team are hosting virtual appointments with their stylists, which is a great way to discuss your initial ideas with an expert, seek advice on styles fitting for your wedding, location and time of year before shortlisting options to try when bridal boutiques are able to reopen.

And for those amazing key workers who are tirelessly caring for the nation, Halfpenny London has increased their discount for Blue Light Cardholders to 25% at this time.

Find out more & see all the Halfpenny London Daydreamer Collection at – www.halfpennylondon.com