FUTURE MOVEMENT – BRIDES DO GOOD
This one was a real eye opener for me a few weeks back when I attended their pop up launch at Bicester Village. Brides Do Good offer the opportunity for brides to buy, donate or sell their designer wedding dress, in order to support the United Nations initiative to eradicate child marriage across the globe with charity partners Plan International and Too Young to Wed. I’ll hold my hands up and admit that I had no idea how widespread the abominable act of child marriage is around the World and was in awe of the tireless work these teams are doing to change things.
It’s such a completely unique concept, for both brides-to-be and now wives. So how does it work…
SHOP
Brides-to-be can buy beautiful pre-owned gowns donated by their previous owners (including several famous faces, Louise Roe’s couture Pronovias dress for example). They had such an array of stunning gowns at the pop up which you’ll see on their site, everything from the likes of Valentino to Jenny Packham all at a fraction of the retail price from around £500.
Louise Roe’s wedding day wearing couture Pronovias. As featured in Martha Stewart Weddings
As much as we talk about trends here at The Bijou Bride, your wedding dress is timeless and transcends fashion fads. A designer bargain to be cherished and the opportunity to help vulnerable women in the process, what’s not to like!
DONATE/ SELL
For brides that loved their dress but now have it packed up in the loft doomed to never see the light of day again – don’t let it rot. With Brides Do Good, they’ve made it as simple as possible for you to donate or sell your dress. Fill in a form online and they do the rest. No annoying auction sites or post office queues. You can donate the dress entirely or sell it to Brides Do Good. And if you choose to sell it then, I would totally recommend buying yourself another designer treat perhaps a classic mac, court shoe or bag. Something you’ll similarly adore but wear far more often!
Over course of the panel discussion where the charity founders, bridal designers and industry experts discussed the concept, 1800 girls were married against their will. We can make a change by working together. Within the industry, designers are donating samples and boutiques are promoting the idea of donating/selling your dress after the big day. Over the course of their 10 day pop up store at Bicester Village over £18,500 was raised. You can be part of the movement and join the gang of #bridesdogood
Find out more & shop at – www.bridesdogood.com
